Cloves — Free SaaS Framer Template

Cloves from FramerStation is aimed at SaaS teams that want a conventional marketing spine done well: product detail, pricing, and a blog that can grow with launches. The layout bias is clarity over novelty, which helps technical products explain themselves to buyers who skim. When you operate this template inside Framer, think about maintainability as much as aesthetics. CMS-backed routes only save time if you keep field names intuitive and hero assets within sensible dimensions so designers are not fighting uploads every week. Pricing and policy pages deserve copy owners on your team so they do not drift out of date the moment a regulator changes a phrase. Even animation-heavy pages should stay readable with reduced motion because accessibility is part of conversion in larger deals. Ship with marketplace defaults first, then tighten typography tokens and component variants until the site matches how your team actually sells.

Who Is Cloves For?

B2B SaaS, lightweight devtools, and small software companies that need pricing and product storytelling will feel at home. CMS-backed product pages help when your surface area grows beyond a single hero.

Consumer mobile apps that need store-first funnels may want something more app-landing specific. Cloves is still fundamentally a marketing site frame.

If you require multi-language marketing on day one, plan localization work outside the template defaults.

Design Style

Light surfaces, modular SaaS sections, and predictable rhythm help visitors compare plans and skim features. The aesthetic sits close to modern product marketing without aping one specific brand.

That neutrality is a feature: your screenshots and color accents do the differentiating, not the chrome around them.

What’s Included — 8 Pages

The marketplace maps 8 routes for this template. Use each page intentionally so navigation stays obvious as you add real copy and media.

• Home — The main narrative, hero proof, and primary calls to action visitors land on first.
• Pricing — Plan comparison and packaging clarity for buyers evaluating spend before they talk to sales.
• Product — Product story, modules, and proof blocks that support evaluation-heavy buyers.
• Product Pages — Product story, modules, and proof blocks that support evaluation-heavy buyers.
• Blog — Writing index that supports authority building and ongoing product storytelling.
• Blog Pages — Article template for long-form updates, launches, and recurring publishing cadence.
• Contact — Focused inquiry routing so prospects can reach you without digging through nested menus.
• 404 — A styled dead end that keeps broken campaign links and mistyped URLs feeling intentional.

Together these routes give you a complete surface area for launch: you can ship the whole experience without inventing net-new page types.

Key Features

Product CMS scales when your surface area grows beyond a single hero. Pricing layouts clarify packaging for self-serve evaluation. Blog CMS supports launch content and changelog-style updates. Forms capture leads for sales-led motions. Analytics hooks help you measure funnel performance from day one.

Why We Recommend It

Cloves is a practical SaaS baseline when you want product and pricing pages that feel investor-ready without a bespoke build. FramerStation continues to iterate marketplace-quality kits for software teams.

Pick Cloves if you plan to publish product updates and blog posts as part of acquisition. It is less compelling if you only need a single waitlist page.