Launch Kit — Free Landing Page Template for Framer

Launch Kit is a free 2-page landing page template for Framer built for waitlist launches, not a full SaaS marketing site. Sam Hills’s demo pairs a main Home scroll with a Waitlist Dark variant so you can A/B mood without rebuilding forms. There is no CMS and no pricing map in the listing. Skip it if you need a 404 for paid ad URLs or a single-route one-pager only. Prelist adds a styled 404 on two pages. More free Framer templates sit on the hub, or open the landing page shortlist.

Who should remix Launch Kit?

Picture a founder two weeks from a Product Hunt post who only needs to explain the idea, show one mock, and collect emails before features ship. Launch Kit keeps the sitemap to Home plus Waitlist Dark, which is enough when every hour goes to copy and integration wiring, not new breakpoints. The dark route helps if your brand film or screenshot already sits on charcoal UI.

Walk away if you are launching a SaaS with pricing tiers, changelog, and docs linked from the header. Those routes are not here. Pick a SaaS file on yoframer instead. Walk away if you want exactly one URL and no alternate theme page. Hatch stays on a single Home scroll for pure waitlist energy.

What Launch Kit looks like

The preview leans launch-party bold: animated headline treatment around wait being over, high-contrast signup areas, and space for a product mock or hero graphic. Waitlist Dark shifts the same story onto a darker field for ads or social screenshots that already use night-mode creative.

Motion is more present than on conservative B2B landings, which helps consumer-ish launches feel alive on mobile. The fight is scope. Enterprise buyers expecting trust badges, SOC copy, and multi-page nav will outgrow both pages fast. Launch Kit assumes you are pre-revenue and pre-pricing.

Pages included in Launch Kit

Two pages, named as Framer lists them:

• Home: primary waitlist story, email capture, and launch positioning on the default theme
• Waitlist Dark: alternate dark-themed signup surface for campaigns or brand variants

The marketplace listing does not include Waitlist Light even if the live preview toggles themes. Remix inside Framer if you need additional colorways.

What is distinctive about Launch Kit

• Dual waitlist routes. Home and Waitlist Dark let you ship two moods without duplicating the entire project.
• Waitlist-first copy structure. Demo text targets email collection and interest gauging, not feature matrices.
• Two-page footprint. Stays within Framer Basic page limits while still giving marketing a variant URL.
• Launch animation headline. The default hero treatment signals pre-launch energy rather than corporate stability.
• Minimal nav surface. Fewer routes mean fewer places for stakeholders to request scope creep before launch.

Framer forms, SEO defaults, and breakpoints are platform features, not unique to Launch Kit.

When to remix Launch Kit, and when to skip

Remix Launch Kit when you are validating demand with a waitlist, want a dark alternate page for ads, and accept that pricing and docs come later. Creator handle Sam Hills matches the marketplace profile; listing author is Unknown, so re-read forms before you connect your ESP.

Skip it when campaigns need a 404 for broken links. Use Prelist. Skip it when you need a full SaaS sitemap with Pricing and Blog. Browse SaaS templates or the landing page shortlist, then return to free Framer templates.